Alexia Jacquot

The connection between Black communities and the land runs deep, shaped by both resilience and resistance. For generations, tending the land has meant more than putting food on the table. It has been a means of survival, self-determination, and a way to preserve cultural traditions. Even as land was taken, opportunities were denied, and communities were pushed away by discriminatory policies and industrial farming, this connection never disappeared. Black farmers have held on to it, caring for the soil and passing down ancestral knowledge, often against considerable odds.

Today, a new generation is restoring their relationship with the land, rediscovering the healing power of ancestral practices, reclaiming knowledge, and creating new possibilities for the future.

Read the full article here.

Read the full story here.

Drafted GOODEE's 2023 Impact Report, synthesizing data, crafting clear narratives, and aligning content with sustainability goals.

Read the full report here.

Click here to discover the heartwarming story of GOODEE’s sunny logo in full (words by me).

The Montreal-based company received a B Corp Certification for the first time in 2021. Here I give the lowdown on what this important milestone means.

Writing product descriptions that sell is an art. Here’s an example of copy I created for one of Goodee’s best-selling products — the Shaker Braid Broom by Berea College.

Shining a light on brands making a difference in the lives of women as part of Goodee’s International Women’s Day campaign. Read the full article here.

This email campaign aims to promote brands featuring at Parisian design trade show Maison&Objet that are available at GoodeeWorld.com.

Goodee takes a stand against Black Friday offers on their homepage (November 2019).

Print campaign for Luxury Retreats featured in Conde Nast Architectural Digest (2018)

Second and last iteration of a landing page created for Luxury Retreats to capture leads in the honeymoon market (2017-2018). Click here to see the live version.

Email campaign created for Luxury Retreats to promote different city escapes to prospects (2018).

Email campaign created for Luxury Retreats to promote California as a travel destination to prospects and highlight different properties to rent in the region (2018).

Email campaign created for Luxury Retreats to launch Rome as a new travel destination on the platform and showcase properties to rent in the city (2018).

Video campaign created in collaboration with the Luxury Retreats video team to promote the Caribbean islands of St. Martin and Anguilla as travel destinations in the spring following Hurricane Irma (2018).

I wrote the script for a 30-second video as an homage to the islands and the resilience of the local residents, and provided footage guidelines to the video team.

Email campaign created for Luxury Retreats to promote homes featuring outstanding indoor-outdoor living spaces (2018).

Email campaign created for Luxury Retreats to promote Thanksgiving-worthy vacation homes to US prospects (2018).

Printed B2B brochure created for Luxury Retreats to promote vacation homes available for corporate retreats and incentive trips (2017).

Contribution to the Luxury Retreats magazine (2015). More samples available upon request.

A few examples of captions I wrote for the Luxury Retreats Instagram account.

This post made a splash on Instagram. It was a very interesting piece to research and put together.